As economy implodes and households seek cheaper food, McDonald’s profits soar

Posted: January 27, 2012 in FINANCIAL, HEALTH, NEWS
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Friday, January 27, 2012 by: Ethan A. Huff, staff writer

(NaturalNews) When times get tough, many people cope by flocking to their favorite “comfort” foods that make them feel good, and that are perceived as being affordable. And this appears to be precisely why fast food giant McDonald’s has posted record revenues for this past year, according to a recent report by the UK’s Telegraph.

McDonald’s raked in a record $27 billion this past year, which is good news for the chain as it prepares to open 1,300 new stores around the world this year. Reports indicate that McDonald’s profits have been steadily increasing since the 1990s, in fact, and particularly during times of economic crisis when many families are cutting back on expenditures.

Though McDonald’s food is not actually as inexpensive as it seems — paying five-to-seven dollars for a meal with such poor nutritional value can hardly be considered a bargain — many people perceive it as such. And as a result, sales of favorites like Big Macs, French fries, and now lattes and espressos at many of its McCafe stores, have continued to rise.

McDonald’s has come a long way in modernizing its menus and revamping its look to appear healthier and more trendy. And yet its chicken McNuggets, for instance, are still made with “mechanically separated chicken,” which is a disgusting meat paste that almost looks like a type of pink soft serve dessert (http://www.huffingtonpost.com/2010/10/04/mechanically-separated-meat-chicken-mcnugget-photo_n_749893.html).

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