Published on January 8th, 2012.
Written by Anthony West
Today’s search engine is a mark of sophistication and many would consider easier to use. Google in particular is the biggest innovator in the search space and with things like ‘Search Suggest’, ‘Google Instant Search’ and other canny features, users are finding that there’s little heavy lifting needed. But sophistication is costing Google—albeit not much.
The latest infringement for Google search technology comes with the cannibalizing or ‘defaming’ of a search suggestion in Google France. According to the lawsuit filed by French insurance company Lyonnaise de Garantie, the addition of the word “escroc” which means crook in French to the company’s search keyword, defames the company. A French court agreed naturally with the complaint and decided to fine Google. The amount? 50,000 Euros or around $65,000